1937 Chevrolet Dealer Sales Award Box
This item is a rare, vintage 1937 Chevrolet Dealer Sales Award Box, designed for the "Used Car Committee" of that year.
Type: Ornate, carved wooden desk-top box, originally used as a cigar or pen holder for Chevrolet dealers.
Design: Features intricate scrollwork bordering a central diamond shape containing the Chevrolet bowtie logo and text.
Significance: It serves as a decorative collectible marking a specific advertising campaign or sales achievement from the 1930s.
Value: Similar antique boxes have sold at auctions for prices ranging between $150 and nearly $500 depending on condition.
Rarity Breakdown:
Significance: These were promotional items or awards given to dealers or salesmen during the 1937 model year.
Manufacturer: Many were produced by Syroco Wood, featuring molded, wood-like, or bronze-colored designs.
Market Presence: They rarely appear on the open market, and when they do, they are considered desirable collectibles for 1937 Chevrolet enthusiasts.
1937 Chevrolet Dealer "Used Car Committee" Award Box. This specific version is highly sought after by pre-war Chevrolet collectors because it commemorates a specific internal sales program rather than being a general promotional item.
Recent Sale Prices
Since the design is molded directly into the Syroco material, its value is dictated by the crispness of the lettering and the preservation of its original finish:
$250.00 (January 2025): A "Used Car Committee" box in similar condition to yours recently sold in a specialized Chevrolet truck collector group.
$159.00 (Public Auction): A 1937 Chevrolet Syroco dealer box with a comparable molded award lid sold through a professional auction platform.
$492.00 (Premium Sale): A "museum grade" example with an exceptionally well-preserved gold-metallic wash sold at a high-end automobilia auction, proving that condition is the biggest price driver.
Identification of Lid
Committee Branding: Your lid features the specific "Used Car Committee" text, which identifies it as a performance award given to dealerships that met high sales quotas for pre-owned vehicles in 1937.
Molded Bowtie: The bowtie logo in the center includes the "Chevrolet" text in high relief, which is typical for the 1937 series.
Material Condition: Box has the classic dark "wood" finish. While many were originally gold, many collectors prefer this darker look as it highlights the ornate floral and beadwork molding around the edges.
